The company is targeting multi-store chains, online retailers and local camera shops to serve as its intermediary to reach clients.
Since the company’s sole objective is to increase its sales and market share, its management has formulated some strategies that are meant to spearhead its quest to capture a wider market. The fact that the marketing strategies for both the multi-featured and entry-level cameras are similar puts the company in a favorable position to harness its resources and capture a wider market for its products.
This strategy is projected to increase the levels of purchases by a considerable margin. Such areas include shopping malls, movie outlets, shows and some parts of the streets like shopping centers. That notwithstanding, most of the burners aimed at marketing both the multi-featured and entry-level cameras are meant to be placed at areas that are most visited by the youth. It strategizes to market its products on various media stations that are widely perceived as youthful in order to increase its sales and make profits for both its customers and shareholders. The important realization that the youths are the biggest customers for this company forms the foundation of the strategic plan for this company. This is perhaps because of the fact that most youths would want to make some events in their lives memorable by storing pictures of the events.
The purchase trends of both the multi-featured and entry-level cameras indicate that the products have a wide market amongst the youth. It, however, demands for a more target-instigated approach that is both innovative and comprehensive. This is a situation that calls for unequivocal strategic planning that is very different to a linear, bureaucratic process. The company’s data, as indicated in the financial, marketing, production and planning information, are proof that it exists in times of great uncertainty. Also included in the paper are addendum pages meant to provide vivid company data that represent company progress in terms of profits, growth, return on investment and many others. The paper contains subtopics that will further explain the significance of the applied strategy principles in decision making and duty execution. This paper is meant to give a comprehensive discussion on ways in which the Glo-bus team made good use of the strategy principles to facilitate organizational growth exhibited by the company.
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